Don’t Ignore Brand Assets in a Bad Economy

Howrey partner Eric Fingerhut (DC) authored the article “Don’t Ignore Brand Assets in a Bad Economy.”

“The dollar just isn’t what it used to be. But that doesn’t mean you can let your competitors and online ‘entrepreneurs’ debase the value of your company’s most priceless assets. When the chips are down, brand owners must shore up the foundation of what connects them most with consumers—the brand—and not let it crash and crumble in hopes of future—and costly—repair.”